Daniella is an R&B singer and Accounting graduate from Craw ford University, She participated at MTN PROJECT FAME 2014 edition and currently has a single “ I do” making waves on the air play across the country, in this interview with Sun , she speaks of her career and journey into music.
Are your parents in support of your career?
Of course, yes! But they insisted I go to school first, and after graduating with a degree in Accounting they have been supportive.
What were the lessons you learnt at Project Fame that you are bringing to bear on your career today?
Wow! Singing is one thing and music business is another. Project Fame made me to merge both. There are a lot of talented musicians in Nigeria. Project Fame is just a platform that showcases you. Project Fame really groomed me for the music industry.
After Project Fame, what was the first project you em barked on?
It was my hit song, Waka Waka. It was all over the airwaves and people started calling me Waka Waka Queen. The production was done by Royal Priest. Beyond that, I did a couple of covers and early last year dropped Amagemo, which means ‘I don’t know’ in Igbo. I got signed under Phat 101 Music En tertainment Company and recently dropped my latest single, I Do and the response has been mind blow ing! God has been taking me to new heights.
What’s Waka Waka all about?
It is a love song that tells the story of an experience I had. The song is saying ‘yes, you broke my heart but I have moved on’. It was a sad experience but what doesn’t break you only makes you.
Who are those you look up to in the music industry and hoping to work with?
Asa all the way, anyone who knows me very well knows I love Asa; I am an unrepentant Asa fan. I just love her. I also love Omawumi.
What should we expect from Daniella in 2017?
A lot of stuff is going on
But I am still pushing the new video of I Do. It is a wedding song; I am all about love. Talking about marriage, when are you tying the knot? (Laughter) I don’t know-o. That one na God o; waiting for God’s time.
Where will we see you in a couple of years?
I see myself all over Africa. We are already working on taking I Do to the African market. So, I see myself touching lives everywhere as much as I can. I will try to reach out to everybody who loves to listen to my kind of music
What do you sing about?
I sing about love, life, nature and its beauty. I sing about hope and a better world. Despite the fact that so many things are going on, we still have to hope for a better country.
What are the major challenges you have been facing in the industry?
This industry is not easy in Naija o. We have a lot of talents but what kills some of their careers is poor publicity. Sometimes, OAPs will not play our songs but if your song is good it should promote itself. I would say the major challenge for people like us is promotion, and to promote an artiste is very expensive. In short, music promotion is very expensive in Nigeria, but if your music is good it should promote you. And then, the competition is tight!
Has Project Fame opened doors for you?
Yes, in so many ways. The sup- port has been overwhelming. You know, life is not all about money, there are some jobs you get that are more than money. MTN has been very supportive and it has broadened my horizons.
Are you dropping your album anytime soon?
Well, not this year. I still have to make people know the kind of music I do and also make the name Daniela known.
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